AWC EAST 2025: November 23, 24 & 25, 2025 at the Sheraton Fallsview in Niagara Falls, ON
Invest in yourself and network with others passionate about agriculture. If you are a student, farmer, entrepreneur in ag and food, member of a grower association, or a representative of corporate agri-business – celebrate with us.
Check out these events on Sunday November 23, 2025:
It is movie time at AWC EAST 2025!
We are delighted to present the extraordinary story of 40,000 teenage girls who volunteered on Canadian farms and helped to win the Second World War. Arriving from different parts of Ontario and Quebec to many locations in Southwestern Ontario, the young women began this challenge with no prior farming experience. Their job: to ensure critical food production during the most perilous period of modern history. We Lend a Hand: The Forgotten Story of Ontario Farmerettes recounts the heartwarming story of these magnificent young women, now in their late 90s, bringing back their most cherished memories while reminding us – perhaps for the last time – that service comes in many forms.
Showtime:
Sunday November 23 at 5:00 – 6:00 pm. Entrance into the film presentation is free with your AWC EAST 2025 registration and name tag.
Location:
Sheraton Fallsview 5th Floor, check in at the AWC registration desk.
Join Lauren Van Ewyk for the session: Boots on the Ground
You have what it takes to make a difference in the wellness of those around you. Building communication skills, tackling rough conversations and supporting those you care about are among the wisest investments you will ever make. However, we must do it from a compassionate lens.
Join this valuable session, which is included in your AWC EAST 2025 registration fees.
Session time:
Sunday Nov 23, 2025 from 12:00 noon – 5:00 pm
Location:
Sheraton Fallsview, 5th Floor, check in at the AWC registration desk
Student Sponsor reception: Students and sponsors welcome!
Join us as we present the university and college students attending AWC EAST 2025 and the sponsors of AWC EAST 2025.
Meet who will be carrying the torch in the days, months and years to come, leading our industry.
Time:
Sunday Nov 23, 2025 from 7:00 – 9:00 pm
Location:
Sheraton Fallsview, 5th Floor, check in at the AWC registration desk
To date over 8000 women and men have attended AWC and have been inspired by leaders in and outside of the industry.
Join us to hear role models tell their story – their challenges, obstacles, successes and lessons learned and more:
- Hone your soft skills in leadership and career building. Get empowered.
- Network and build connections with women from across the country and sector.
- Share ideas, and different perspectives.
- Speak with like-minded individuals.
- Practice skills in multiple workshops.
Listen, Learn, Network, and Grow!
Sponsors
If you are interested in participating in AWC EAST 2025 as a sponsor, call 403-686-8407 or email iris@irismeck.com.
Testimonials
“As a first-time attendee at AWC, this event has inspired me beyond words. I can’t wait to come back.” -Alaina A, Fairview, Alberta
“This conference helped me gain confidence in being my authentic self in an ag sales world that in the past has been mostly dominated by men. I got the honor to meet Iris Meck, someone who I have secretly idolized for years. This just feels like such a right of passage to have gotten any of her time. The Advancing Women’s Conference is a very high point of my career, and I have learned so much. I will take so much forward in my life personally and professionally. And to put the whipped topping on my chai latte I had a huge success professionally on my last day here. I definitely did not write this with dry eyes. Thank you Iris for all you do and thank you for making me and every other woman at this conference feel like we have value to bring into this world. I will never forget this! I am so grateful that Greenway Animal Nutrition Inc. sent me to this conference.” -Danielle R, Roblin, Manitoba
“Inspirational conference to connect with women in all areas of agriculture, sharing stories, and finding a community. A must-attend for women in agriculture.” -Gail C, Kelsey, Alberta
“This experience was exceptional. There were countless lightbulb moments that inspired and excited me to implement in all aspects of my life. The other profound moment was hearing that some of my current self-care and leadership practices were good strategies and that I was on the right path.” -Student, Olds College, Olds, Alberta
“Each time I have attended AWC it’s given me the energy and motivation to push into a healthier balance at work/ life while having the courage to pursue passions even outside of my current roles!” -Nicole S, Blackie, Alberta
“Each time I attend this conference, I feel a little more energized, refreshed, and a whole lot more empowered to make my mark in agriculture. Appreciate the networking!” -Andrea H, Black Diamond, Alberta
“The 3 days spent at this conference will forever be remembered! Everyone I came across was friendly, encouraging, and inspirational. It was lovely listening to everyone’s stories and receiving advice as well. Thank you for having me, I hope to be back!” -Katie H, Aldersyde, Alberta
“I can’t say enough about the Advancing Women’s Conference, I’ve had the privilege of attending year after year and learning so much. The conversations during breaks and meals are always a highlight for me, the connections made are priceless and often lead to ongoing relationships.” -Heidi C, RVT & Practice Manager Talent Acquisition Partner, VetCare Canada