AWC EAST 2025: November 23, 24 & 25, 2025 at the Sheraton Fallsview in Niagara Falls, ON

Advancing Women Conference: Online registration now open!

Invest in yourself and network with others passionate about agriculture. If you are a student, farmer, entrepreneur in ag and food, member of a grower association, or a representative of corporate agri-business – celebrate with us.

Check out this transportation option, a tour option discount, and these events on Sunday November 23, 2025:

It is movie time at AWC EAST 2025!

We are delighted to present the extraordinary story of 40,000 teenage girls who volunteered on Canadian farms and helped to win the Second World War. Arriving from different parts of Ontario and Quebec to many locations in Southwestern Ontario, the young women began this challenge with no prior farming experience. Their job: to ensure critical food production during the most perilous period of modern history. We Lend a Hand: The Forgotten Story of Ontario Farmerettes recounts the heartwarming story of these magnificent young women, now in their late 90s, bringing back their most cherished memories while reminding us – perhaps for the last time – that service comes in many forms.

Showtime:
Sunday November 23 at 5:00 – 6:00 pm. Entrance into the film presentation is free with your AWC EAST 2025 registration and name tag.

Location:
Sheraton Fallsview 3rd Level, check in at the AWC registration desk.

Cider, Wine & Beer Bus Tour!

Join us for an exclusive tour that explores some of the finest cideries and vineyards in the Niagara Falls region. This event is perfect for anyone looking to network and experience the best of Canadian cider, wine, and beer. Registration is now open! Early Bird tickets are available until October 1st or the first 30 tickets sold.

*All 19+ welcome, women focused*

Time:
Sunday Nov 23, 2025 from Noon – 5:30 pm

Starting Point:
Sheraton Fallsview, Niagara Falls, ON

Tour Stops:
Coming soon!

Price:
$175+tax per person Early Bird Before October 1st or first 30 tickets sold (includes transportation, lunch, and sampling), $190+tax after.  Minimum 30 spots or the event will be cancelled and refunds announced on November 16, 2025.

Registration link: https://www.cidercanada.ca/awc-cider-tour

Table Talk 5.0

Entrepreneurs: Sign up today to attend Virtually or In-Person!

Table Talk with FEAD is a semi-annual mini-conference that is curated to create community and collaboration for food founders and leaders. Learn of resources, connections, and support programming to secure your economic future in Canada. Table Talk is run in partnership with Advancing Women Conference and is held at the same location as AWC – so you can sign up for both!

Session time:
Sunday November 23, 2025 from Noon – 5:30 pm

Location:
Sheraton Fallsview, 3rd Level, check in at the AWC registration desk

Registration Fee: FREE

Click here to Register for Table Talk 5.0 Online!

Join Lauren Van Ewyk for the session: Boots on the Ground

You have what it takes to make a difference in the wellness of those around you. Building communication skills, tackling rough conversations and supporting those you care about are among the wisest investments you will ever make. However, we must do it from a compassionate lens.

Join this valuable session, which is included in your AWC EAST 2025 registration fees.

Session time:
Sunday Nov 23, 2025 from 12:00 noon – 5:00 pm

Location:
Sheraton Fallsview, 3rd Level, check in at the AWC registration desk

Student Sponsor reception: Students and sponsors welcome!

Join us as we present the university and college students attending AWC EAST 2025 and the sponsors of AWC EAST 2025.

Meet who will be carrying the torch in the days, months and years to come, leading our industry.

Time:
Sunday Nov 23, 2025 from 7:00 – 9:00 pm

Location:
Sheraton Fallsview, 3rd Level, check in at the AWC registration desk

Niagara Airbus

Travel in style and comfort from the Toronto Pearson Airport, Billy Bishop and Hamilton Airports, Buffalo and Niagara Falls New York!

AWC Delegates! We have set your discount code – 834. You simply need to go to www.niagaraairbus.com  – at the beginning of the booking page, you will need to insert this code where you see the Conference/Promo code – and your discount will automatically be calculated as long as the code is entered.  We have also attached a brief tutorial, instructions for using the auto confirmation tool and a logo for your reference. We have set up a one-way shared shuttle fare of $83.20 plus taxes and gratuity per person, or a round-trip shared shuttle fare of $157.60 plus taxes and gratuity per person for Toronto Pearson Airport to the AWC EAST 2025 at the Sheraton Fallsview. We have also provided a 5% discount on all private exclusive services for Toronto Pearson,  Billy Bishop and Hamilton Airports, Buffalo and Niagara Falls New York. Code is valid booked online only and booked at least 84 hours or more in advance of pickup for shuttle and 8 days or more in advance for Private Services.

10% discount on our Niagara Falls Sightseeing Tour

AWCEAST 2025 guests can book online and manage their own bookings with this code and can also call our reservations line at 905-374-8111 should they have any inquires, or questions regarding bookings, or they also email any inquiries to airsales@niagaraairbus.com as well and provide the code to the reservation staff.

The code is valid for travel from November 16 – December 3 to allow ample time to travel before and after AWCEAST2025.

Click here for On-Line Booking Instructions PDF
Click here for Auto Confirmation Procedures PDF

To date over 8000 women and men have attended AWC and have been inspired by leaders in and outside of the industry.

Join us to hear role models tell their story – their challenges, obstacles, successes and lessons learned and more:

  • Hone your soft skills in leadership and career building. Get empowered.
  • Network and build connections with women from across the country and sector.
  • Share ideas, and different perspectives.
  • Speak with like-minded individuals.
  • Practice skills in multiple workshops.

Listen, Learn, Network, and Grow!

Sponsors

If you are interested in participating in AWC EAST 2025 as a sponsor, call 403-686-8407 or email iris@irismeck.com.

Testimonials

As a first-time attendee at AWC, this event has inspired me beyond words. I can’t wait to come back.” -Alaina A, Fairview, Alberta

“This conference helped me gain confidence in being my authentic self in an ag sales world that in the past has been mostly dominated by men. I got the honor to meet Iris Meck, someone who I have secretly idolized for years. This just feels like such a right of passage to have gotten any of her time. The Advancing Women’s Conference is a very high point of my career, and I have learned so much. I will take so much forward in my life personally and professionally. And to put the whipped topping on my chai latte I had a huge success professionally on my last day here. I definitely did not write this with dry eyes. Thank you Iris for all you do and thank you for making me and every other woman at this conference feel like we have value to bring into this world. I will never forget this! I am so grateful that Greenway Animal Nutrition Inc. sent me to this conference.” -Danielle R, Roblin, Manitoba 

“Inspirational conference to connect with women in all areas of agriculture, sharing stories, and finding a community. A must-attend for women in agriculture.” -Gail C, Kelsey, Alberta 

“This experience was exceptional. There were countless lightbulb moments that inspired and excited me to implement in all aspects of my life. The other profound moment was hearing that some of my current self-care and leadership practices were good strategies and that I was on the right path.” -Student, Olds College, Olds, Alberta 

“Each time I have attended AWC it’s given me the energy and motivation to push into a healthier balance at work/ life while having the courage to pursue passions even outside of my current roles!” -Nicole S, Blackie, Alberta 

“Each time I attend this conference, I feel a little more energized, refreshed, and a whole lot more empowered to make my mark in agriculture. Appreciate the networking!” -Andrea H, Black Diamond, Alberta 

“The 3 days spent at this conference will forever be remembered! Everyone I came across was friendly, encouraging, and inspirational. It was lovely listening to everyone’s stories and receiving advice as well. Thank you for having me, I hope to be back!” -Katie H, Aldersyde, Alberta 

“I can’t say enough about the Advancing Women’s Conference, I’ve had the privilege of attending year after year and learning so much. The conversations during breaks and meals are always a highlight for me, the connections made are priceless and often lead to ongoing relationships.” -Heidi C, RVT & Practice Manager Talent Acquisition Partner, VetCare Canada